Thus, while we have heard of stupid haste in war, we have not yet seen a clever operation that was prolonged. There has never been a case in which a prolonged war has benefited a country. -Sun Tzu
Let’s face it. Speed pays off. Slowness rarely wins the game. ( Pause: Of course there are very notable exceptions to this. ) Moving with deliberate speed is more important in the age of online marketing and advertisement. Just think about how blogs work for a second in the context of speed. Blogs can build a rumor into a reality-and if not addressed quickly, these false claims take on an aura of truth. On the other hand, a blog can be used to build the mystique of a product or an idea. Point? Speed is an offensive weapon. Use it:
- To reach your market
- To organize decision making
- To gain actionable intelligence quickly
How is this done? Simple. Create A Sense Of Urgencey.
A sense of urgency drives results. This is obvious in times of national emergencies and crisis such as terrorist attacks and/or natural disasters. In the digital word per se we rarely have such galvanizing events. But…where there is a will, yep’….you got it; there are still many ways to create a sense of urgency. Here’s two:
- A competitive threat- You can use the growth of a competitive rival as a call to action for your staff and to build a sense of urgency for creating change in the workplace.
- Customer data and stories- If you don’t have customers, you won’t have a business. Trend data on customer satisfaction can build urgency for creating change in your products or services that the customers will see. Most employees know that the customers are important. This isn’t rocket science but, without your customers, bud, you would not have a job to come to everyday. Use your customers to communicate to your staff. It will have more impact than if you say those things yourself.
Move quickly when opportunity arises.
Prepare for opportunities to enable speed.
Deliberate preparation enables speedy action.
- Mistakes in practice (findingforrest.com)
Having gained better knowledge – mastery – of yourself, as well as a better understanding of your environment, and better understanding of what makes your enemy/victim tick, guess what? You are now free to learn The Art. You are free to learn to better recognize and protect yourself from, and ultimately “ effectively ” wield, should the need ever arise, The 5 types of Power. ( Note to be confused with the 5 Phases. Irregardless of the Methodology. ) http://www.isecom.org/osstmm/ What follows is the first type of power.
Love And Respect Power
This type of power depends on how much that you are liked by others. This is ( ideally ) genuine power. This is REAL. There’s nothing tactical about it. This type of power flows from people who care, who support and follow you out of love and loyalty. Not to be at all confused with those who kiss your ass for personal gain and/or from fear. This is your “ support network ”, your tiger time. Recall Machiavelli; The prince advised that it was safer to be feared since, in the long run, it offers the prince more SECURITY. However….the prince went on to remind us- THERE’S A BIG DIFFERENCE BETWEEN BEING FEARED AND HATED!
Happy New Year. It is officially The Year Of The Dragon. http://www.locedoutrecordz.com/2012/01/legion-of-ciphers.html
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Many companies fear their more successful rivals-those competitors that exceed them in profitability, product design, and market share. However, the competitors to fear are not the ones who try and succeed….but rather those that try and fail-and then dust themselves off and try again. Those are the competitors who will, over the long term, excel in their craft and with their clients. NEWS FLASH: When it comes to protecting your establishment, failure is not an option!
Let’s keep it real with ourselves here. Trying and failing can be scary. In some situations and organizations it can even be career threatening; BUT- if managed well…failing can actually lead you to greater success down the road. The key here, is to manage failure….STRATEGICALLY.
- Keep losses small- Testing. Testing is a part of any endeavor. Testing in small ways let you learn at a rate the organization can afford. By picking a specific geography, group of customers, or a small set of locations, it can give you an opportunity to learn-without losing everything. Picking a spot that you can monitor closely, and be involved in, can help you maximize your learning. A series of small tests can let you steadily improve a concept and make improvements as you go.
- Acknowledge the possibility of failure- Expectations can help a team of people support an effort that may not succeed. Do this by building an understanding of the importance of the test itself- how can it yield important information that could possibly build a more successful product or service.
- Celebrate the win in the loss- This is failing forward. If your test leads to another test…CLAIM VICTORY!!
Manage risk well so that you can tackle bigger risks over time. Successful leaders look to shoulder, and manage, more and more risk. Not unwisely taking risk; rather, in the spirit of creating opportunity, building profits, and growing a business. Remember: Leaders who can manage risk with success are invaluable to the companies they work for.